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Home Income Traffic and Income Report – April 2016 – $5,302

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Traffic and Income Report – April 2016 – $5,302

by Jennifer Debth May 13, 2016
12 Comments

TrevorHeadTrevor here, making my monthly guest appearance to present our April 2016 Income Report.

If you’re just joining us, normally you’ll find me over at The Blog Village helping other bloggers create, grow and monetize their blogs. We are currently in our private launch offering the best deal we’ll ever off and get this… we’re closing private launch enrollment next Friday!

Okay, on with the income report!

If you haven’t read one of our income reports before, you may be scratching your head. This is where we embrace our inner Jerry Maguire… no… not “You had me at hello”, the other one… “Show me the MONEY!” As always, the food will return shortly. If the idea of sharing income and learning how to make a living online isn’t interesting to you, I suggest grabbing ingredients for these Slow Cooker Ramen Noodles and make your life a better place, a new recipe will be coming Monday!

Here’s a brief introduction to these traffic and income reports…

If you’ve stopped by our about us page, you know that Jennifer and I started this blog a year and a half ago with the hopes of it earning an income for Jennifer. I’ve since quit my job and we’re taking a calculated risk that we can make this blog both of our full-time jobs.

Without income reports like this, we never would have known it was even possible to take that leap. Our hope is that, for those interested, these reports can help to show what worked for us, the mistakes we made and that it is possible to make an income online doing something that you love if you work hard and stick with it.

None of these reports on their own tell the story of how to create, grow and monetize a blog. Think of each one as a chapter in a book that continues to be written. To get the full picture, I suggest looking at our traffic and income reports page where you can click into individual reports, like this one, to see the slow steady growth and get the details.

Okay, enough with the backstory, let’s get on to the report…

 

Income: $5,278.13

AdThrive: $2,363.99
Sponsored Content: $2,741.67
Google AdSense: $47.92
Amazon Associates: $61.64
Swoop: $62.91
YouTube: $24.11
BlueHost: $0.00 <– this is from our How to Start a Blog page
Genesis Framework: $0 <– the framework our site is built on

Expense: $333.05

Synthesis Hosting: $87.33
ActiveCampaign: $70.00
Audio Jungle: $60.00 <– music for our videos
Adobe Creative Cloud: $54.79
OptinMonster: $16.60
Tailwind: $11.00
Capture One: $10.00
Buffer: $10.00
Google Apps: $8.33
VaultPress: $5.00

Net Profit: $4,969.19

 

How do I get more traffic to my site?

Focus and Time Management

Probably one of the biggest hurdles that people face when trying to grow their blog is focus and time management. There are literally a thousand different things that you could spend your time on each day. Because of this, a lot of people end up either focusing on the wrong things or spend a tiny amount of time on everything and don’t see the results they’re looking for.

I wanted to share how we tackle this problem, how we prioritize and what I believe you should be focusing on at various points in your journey.

Content

There’s a reason that “Content is King” is a phrase.

Because it is.

This is the single largest place that we focus our effort. Approx. 60% of our time with Show Me the Yummy revolves around creating content.

Most people have a good sense of whether or not their content, especially things like their photography, are in a place that they feel really good about. If you’re not quite there or early on and still learning, this is the primary place that you should be focusing on if you aren’t seeing traffic. Improving your content.

I’m talking 90% of your time.

You can be a social media marketing ninja, post to every social platform, spend hours and hours getting it out everywhere you possibly can, you can do everything right, but if the quality of the content isn’t there, it won’t make any difference.

If you’re a food blogger, what I always suggest is find someone that has great photography (I’m biased, but I’d say Jennifer @ Show Me the Yummy) that fits a style you like and pick one of their recipes to recreate.

This isn’t for your blog, this is just to learn.

Make the recipe and try to recreate the photos. This will be a lot harder than it sounds. You’ll be amazed at how much you can learn by trying to mimic someone else’s images. It also gives you a perfect side-by-side comparison, so you quickly and easily know if you’ve nailed it or not.

If you feel like your writing, photography and site are in a good place then we move on to…

Promotion

Once you have your content in a good place, you should be focusing on promotion.

We spend around 30% of our time promoting content on various platforms.

Get your content any and everywhere you can for it to be seen. For us this means, Pinterest, Facebook, Instagram, YouTube, Twitter, Google+, food sharing sites, everywhere.

Every time we share a piece of our content we are casting out a line. You never know which line you’ll get a bite on, but the more you cast out the better your odds of being discovered.

I recommend evaluating your sharing strategy via google analytics every few months to see where you’re getting the most traction. Don’t stop sharing to sites that bring in less traffic, but definitely prioritize your sharing and if you run out of time, those low performers can be skipped.

The other important aspect is sharing other’s content on appropriate platforms. Facebook, Pinterest and Twitter are all sites that people share other people’s content regularly. This can provide your audience with regular fresh content that aligns with your brand and build relationships with other bloggers whose content you shared.

Everything Else

Email communication, planning, errands, everything else falls into our third bucket. All of these things are important, but it’s more important to not spend all of your time getting bogged down in these.

Maybe you get tons of emails that you want to respond to, maybe you find yourself spending tons of time shopping for groceries, maybe you want to comment on lots of people’s blogs. All of these and more have their place, but it’s necessary to prioritize and optimize whatever you’re doing so that this is where you spend the least amount of your time.

As you grow, the methods for dealing with prioritization will manifest themselves in different ways. In the beginning, it’s all about focusing on what will bring you the most growth. Eventually that could mean hiring someone to handle things that are taking away too much of your time.

Either way, not maintaining focus on the right priorities and not managing your time are probably the two biggest mistakes people make. Now you can avoid them!

That’s it for April’s income report, I’ll see you next month!

As always, if you have questions leave a comment below, I read and answer each and every one!

Filed Under: Income

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  1. Alejandra

    Brampton, Ontario

    June 17, 2016 at 9:55 pm

    Awesome! Awesome! Awesome! 🙂 Thanks again for this amazing reports! _____________ Trevor, I see you use Capture One since month #2, could you please help me here and explain me, why you use it, what you use it for, and how? I’m intrigued! Thanks Alejandra
    Reply
    • Trevor @ Show Me the Yummy

      June 18, 2016 at 1:04 pm

      Hi Alejandra, You’re so welcome! 🙂 Capture One is essentially the same thing as Lightroom. It’s a RAW image converter with a focus on tethered shooting. We use C1 because that’s what I’ve always used in every commercial photography environment I’ve worked in, so I’m most familiar with it… hence that’s what Jennifer started using.
    • Alejandra

      Brampton, Ontario

      June 18, 2016 at 2:31 pm

      Oh I got it! Thanks Trevor 🙂
  2. Stacy

    Lansing, Michigan

    June 2, 2016 at 9:29 am

    This is so interesting! I just clicked over her from Skinnytaste because I’m always looking for new food blogs, but I’m kind of picky because there are so many out there. Your food looks amazing! I would be interested to see how much your traffic goes up this month because of the cross-promotion with the other bloggers from that retreat. Thanks for sharing!
    Reply
    • Jennifer @ Show Me the Yummy

      June 2, 2016 at 2:39 pm

      Thanks Stacy! Since the blogger retreat posts aren’t really featuring a recipe of ours where people click to get the full recipe, we usually only see a small number of referrals. BUT, those tend to be really high quality readers, so it’s great!
  3. Liz

    Orem, Utah

    May 14, 2016 at 1:06 am

    So is your AdThrive RPM over $9 then? That’s great. I had similar traffic numbers and topped out around $6 with them, and recently switched to try a different network. What have you found is the secret to a higher RPM with them?
    Reply
    • Trevor @ Show Me the Yummy

      May 15, 2016 at 8:01 am

      Hey Liz, yes, it’s been performing really well the last couple months. There are so many factors (viewability, time on page, audience demographics) that can affect the performance of ads, it’s difficult to say. We do maximize placements which is probably the most tangible thing that we do. Sidebar, header, in-image, in-content, footer. We would like to reduce the number of placements, but that’s a revenue driven decision, so it will likely be awhile before we do that. We’re looking forward to their enhanced analytics that they have planned in the next several months so that we can better make decisions on what to keep and remove in terms of placements.
    • Liz

      Orem, Utah

      May 15, 2016 at 10:52 pm

      Thanks for the response. That definitely makes sense. It’s just a little disappointing since I feel like other people have done well with them and I did less so, but I’m sure it’s so unique to everyone’s individual sites and viewer stats.
  4. Warren

    United States

    May 13, 2016 at 11:00 am

    Another stellar month guys – Congrats! Looks like you earned a lot in Sponsored Posts. Is that due to the number of posts you’ve created, or were you able to negotiate higher rates? I plan on accepting Sponsored Posts in the future as well, but I definitely need to grow my traffic first for them to even consider me.
    Reply
    • Trevor @ Show Me the Yummy

      May 13, 2016 at 11:27 am

      Hey Warren, thanks! Both. As we’re coming out of the beginning of the year, more sponsored opportunities are coming up. We also have been increasing our rates as demand has risen and our experience has grown. I think you’re in a great space for sponsored work. Keep in mind, other than traffic to also keep your niche in mind. If you are catering to a very specific user base, you can definitely charge more with less traffic.
  5. Marina

    Philadelphia, Pennsylvania

    May 13, 2016 at 6:45 am

    Trevor this is awesome! You went up a little from last month and that’s fantastic! Absolutely love The Blog Village too, it’s SO helpful for someone like me who knows nothing about the income part of blogging haha
    Reply
    • Trevor @ Show Me the Yummy

      May 13, 2016 at 10:57 am

      Thanks Marina! We’re really happy with the income growth even in light of less traffic in April. So glad you’re finding The Blog Village helpful 🙂

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